Rochon is proud to have constructed Adidas' innovative 'halo' store, a prominent feature of downtown Toronto's retail landscape. Designed by CORE Architects, the flagship store is located at CF Toronto Eaton Centre, occupying over 12,600 square feet of space previously held by Forever 21 on the mall's second level.

This halo concept store brings together various Adidas subbrands under one roof, offering an immersive shopping experience enhanced by advanced technology. Key features include RFID-powered fitting rooms, digital walls that display products such as footwear, and a smart 'bring it to me' app feature, all designed to elevate the customer journey.